Server-side tagging demo

Same store. Same tags. Different place to run them.

Every version of Larkspur & Ladle sends the same marketing data to the same vendors. Version A runs every vendor's tag in your browser. Version C runs one Google tag in your browser, which sends a single stream to a server that forwards it to the vendors. Version B, in between, is closer to most real setups: C, plus the browser tags that six vendors recommend keeping.

A · Client-side onlyEvery vendor's tag runs in the browser through a regular GTM container. B · Realistic mixLike C, but Meta, TikTok, LinkedIn, Microsoft, Criteo and The Trade Desk keep their browser tags next to the server, as they recommend. C · Mostly server-sideOne Google tag in the browser sends events to a server-side GTM container, which sends them on to the vendors.

See the measured results · Run it yourself

Fake store, fake products, fake tag IDs. Built for a booth demo.