Server-side tagging demo
Same store. Same tags. Different place to run them.
Both versions of Larkspur & Ladle send the same marketing data to the same vendors. Version A runs every vendor's tag in your browser. Version B sends one stream to a server, which forwards it to the vendors.
A · Client-sideEvery vendor's tag runs in the browser through a regular GTM container.
B · Server-sideOne Google tag sends events to a server-side GTM container.
See the measured results · Run it yourself
Fake store, fake products, fake tag IDs. Built for a booth demo.